We covered this step-by-step in How to Add Google Reviews to Squarespace since it’s one of the most common questions for this platform! Some findings worth discussing:
85% of consumers say review recency matters more than rating
Visual review displays perform better than text-only testimonials
Businesses that respond to reviews (even briefly) see a 45% higher conversion rate
Freshness and transparency seem to be the name of the game here.
Do you filter reviews by rating when displaying them, or show everything uncurated?
Show everything. I actually had a customer tell me they picked us specifically because we had a few negative reviews and handled them well. Makes sense when you think about it – showing you can handle criticism publicly is basically a trust signal.
That makes a lot of sense, thanks for your insight! A thoughtful response can literally flip the narrative, turning a frustrated customer into someone who feels heard and respected = social proof of good service for those reading through reviews.
