We’re thrilled to introduce a new feature for our Forms — Google Analytics integration! 
Now, you can monitor how visitors interact with your widget. This feature gives you a better understanding of users’ behavior t and help you optimize your content with valuable data insights.
Key Details
How to find the GA integration?
You can find the Google Analytics integration on the Integrations tab of your widget’s settings:
Ensure that either Google Analytics or Google Tag Manager is installed on your site. If both are set up, click statistics will be sent to both platforms.
What info can you track?
These are 3 events you can set up for tracking:
-
Form Started
-
Form Submitted
-
Form Opened (Floating Pane layout)
Each click generates an event sent directly to your Google Analytics or Google Tag Manager account.
To add a new event, simply click the Add Event button and choose the event you’d like to track:
What info is included in the event?
All events include a custom name and the following parameters:
- Source
- App
- Widget ID
These parameters will be displayed in your stats, providing valuable insights into which interactions resonate most with your audience.
Custom parameters
You can also add custom parameters, like the widget name, for more detailed tracking. For example:
Have you tried out this new feature yet? Let us know how it’s working for you in the comments— we’d love to hear your feedback!
