We’re thrilled to share a new feature for our Event Calendar app — Google Analytics integration! 
Now, you can monitor how visitors interact with your widget. This feature gives you a better understanding of users’ behavior t and help you optimize your content with valuable data insights.
Key Details
How to find the GA integration?
You can find the Google Analytics integration on the Settings tab of your widget’s settings:
Ensure that either Google Analytics or Google Tag Manager is installed on your site. If both are set up, click statistics will be sent to both platforms.
What info can you track?
There are 6 events you can track:
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Widget Viewed
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Event Viewed
-
Event Popup Opened
-
Added to Calendar
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Event Link Clicked
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Event Shared
Each click generates an event sent directly to your Google Analytics or Google Tag Manager account.
To add a new event, simply click the Add Event button and choose the event you’d like to track:
What info is included in the event?
The available events include the following parameters:
Widget Viewed
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source
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app
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widget_id
Event Viewed
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source
-
app
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widget_id
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event_id
-
event_title
-
view_context
Event Popup Opened
-
source
-
app
-
widget_id
-
event_id
-
event_title
-
open_trigger
Added to Calendar
-
source
-
app
-
widget_id
-
event_id
-
event_title
-
calendar_type
-
entry_point
Event Link Clicked
-
source
-
app
-
widget_id
-
event_id
-
event_title
-
link_label
-
link_url
-
entry_point
Event Shared
-
source
-
app
-
widget_id
-
event_id
-
event_title
-
share_destination
These parameters will be displayed in your stats, providing valuable insights into which interactions resonate most with your audience.
Custom parameters
You can also add custom parameters, like the widget name, for more detailed tracking. For example:
If you’d like to track more events, feel free to add your suggestions to the Event Calendar category on the Wishlist. We’ll do our best to consider them for future updates!
Have you tried out this new feature yet? Let us know how it’s working for you in the comments— we’d love to hear your feedback! 