Today, we’re taking a close look at Royal Finish, a premium car detailing studio in Poing, near Munich, run by @Thomas-John_Martin.
Here’s our honest take 
What’s working well?
The Royal Finish website immediately catches your eye, and here’s what stood out to us the most:
Premium Look
The dark background with gold accents creates a sense of luxury and quality. Visitors immediately understand the level of service 
Transparent Pricing
The three packages (Basic, Premium “Innen”, Premium “Komplett”) are easy to understand. Clients can choose the right option without needing to call or ask for more details:
Real Reviews from Google
A 5.0 rating with genuine reviews is a powerful trust element. People trust other clients more than any advertising text:
Photos of Works
The gallery showcasing cars before and after treatment is much more convincing than stock photos. It highlights real results:
Complete Contact Information
Phone, email, address, working hours, and a map are all easily accessible. Clients can quickly contact or locate the company:
Helpful FAQ section
The FAQ section is a strong addition, as it answers practical questions visitors may have before booking and helps remove uncertainty:
What could be improved?
The website already provides a strong first impression, but with a few adjustments, it can be even more effective at turning visitors into clients.
We’ve divided all the improvements into three priority groups 
Quick Fixes
Email Address Has a Typo
The email in the site navigation is listed as info@royalfinsh.de, missing the “i” in “finish.” It’s a small typo but important for a premium brand. Some clients might even fail to reach out using this address:
Recommendation: Correct it to info@royalfinish.de and make sure both versions of the address (with and without the typo) are set up to receive emails.
Text in Willkommen Section Blends In
The welcome text “Willkommen bei Royal Finish” is in a muted gold-gray on a light gray background, making it hard to read.
It’s important for visitors to easily read this section, as it introduces the company and its advantages:
Recommendation: Make the text darker (e.g., dark gray or black) or darken the background. This will improve readability.
Google Reviews style and technical improvements
Design enhancement
The Google review widget could be customized a bit more to align with the site’s design. Since reviews are an important trust factor, tailoring the widget to fit the site’s look will improve its effectiveness.
Recommendation: Customize the Google review widget to match the site’s color scheme and style. A dark background with gold accents will make it blend better with the rest of the site.
Performance issue
We noticed a performance issue caused by the lack of a lazy load attribute in the widget’s installation code, leading to a forced reflow:
Recommendation: Add the data-elfsight-app-lazy attribute right after the widget ID in the installation code. This should improve the situation. Here’s an example of the correct format:
Appointment Booking performance enhancements
We found 3 main points worth addressing in the Appointment Booking widget:
-
Forced Reflow
This issue is similar to the one in the Google Reviews widget. To improve performance, add thedata-elfsight-app-lazyattribute to the installation code here as well. -
Layout Shift
There is a slight layout shift while the widget loads. This can be reduced by adding a skeleton loader. Let us know if you’d like help setting that up
- Top part of the widget is cropped
We noticed that the upper part of the widget was being cut off:
This was fixed by adding the following code to the Custom CSS field in the Settings tab of the widget:
.global-styles,
.elfsight-app-28880cc6-8782-43ca-8b5b-ad443be758cb {
margin-top: 42px;
}
@media (max-width: 480px) {
.global-styles,
.elfsight-app-28880cc6-8782-43ca-8b5b-ad443be758cb {
margin-top: 16px;
}
}
The margin-top values can be adjusted further if needed, depending on how you want the spacing to look.
Medium Priority
Call-to-Action Button Is Hard to Spot
Visitors make quick decisions within the first few seconds. Right now, the “Zu unseren Services” button at the bottom right is small and easy to miss:
Recommendation: Add a larger, more noticeable button under the headline, like “Jetzt Termin buchen” (Book Now). It should be golden on a dark background to stand out.
Too Much Text in Service Descriptions
The service cards (Innenreinigung, Außenpflege, etc.) have long descriptions that are hard to skim. Most visitors don’t read websites thoroughly—they just scan them:
Recommendation: Shorten the text to 2-3 sentences with key points. Detailed descriptions can go on separate pages for each service.
Gold Text on Dark Background Is Hard to Read
The main text on dark sections is in gold, which looks stylish but is hard to read. Gold works best as an accent:
Recommendation: Use white or light gray for the main text on dark backgrounds. Keep gold for decorative elements like headings, icons, and buttons to maintain the premium look without sacrificing readability.
Long-term Plans
Standardize color scheme across sections
The page switches between dark and light sections: dark main screen, white “Willkommen” section, dark pricing, white cards, and dark cards. This creates a somewhat patchwork feel:
Recommendation: Choose one dominant background style. A dark background works better for a premium brand, creating a more cohesive and elegant design
Final thoughts
Royal Finish already has a strong and professional website, but the listed improvements will help make it even more effective: more visitors will book services, stay on the page longer, and better understand what Royal Finish offers.
@Thomas-John_Martin, a big thank you to for taking part in our Website Review and letting us take a closer look at Royal Finish
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