When we think about AI chatbots, it all usually revolves around support automation and AI agents replacing support teams.
So we got curious how people actually use our AI Chatbot widget and reviewed multiple chatbot setups across different industries
Turns out, most chatbots weren’t acting as “pure support agents” at all. Instead, they were being used as:
booking assistants
conversational FAQs
product recommendation guides
website navigation helpers
consultation funnels
quote/demo assistants
In many cases, the chatbot’s main role was reducing friction before the next step rather than solving problems.
We actually expected “general support assistant” to dominate, but many of the setups we explored were much more focused on guidance, conversion, and helping visitors make decisions.
[!question] Do people mostly use your chatbot to ask questions — or to book/contact you?
Depending on your business type and goals, you can set up the AI Chatbot in different ways to fit your needs. Most users train their chatbot using page links and add more specific details by uploading files in the Knowledge section. Setting up Q&A is also a great practice, since it helps end users get answers to their questions faster.
Here are a few examples of ready-made questions you can display in the chatbot:
What services do you offer?
How can I schedule a service appointment?
How do I book a tour?
What tours are available in the near future?
That said, you can configure your AI assistant for nearly any use case
@Michele1 Hi Michele, thanks for sharing your use case!
If by “unstable website” you mean a website with frequently changing content, products, or pages, then yes, building a reliable chatbot can become more challenging, especially if the information changes faster than the chatbot gets updated.
That said, it’s definitely possible to build a solid AI chatbot for this kind of website, but a lot depends on:
how your chatbot is trained,
how often its knowledge is updated,
how focused its role is (general assistant vs very specific tasks).
For example, many businesses start with narrower use cases first:
Hi Helga,
Thank you for getting back to me.
I was referring to a website structure where it’s easy to compromise many parts of the site when you touch one part of it (unlike WP, for example).
Can an AI Chatbot work anywhere?
@Michele1 Sure! Since all our widgets (including AI Chatbot) are cloud-based, they’re added to a website via a simple installation code and usually don’t require modifying the website’s core structure.
So even on platforms where changes feel unstable, the widget itself typically works without issues
We’ve seen AI Chatbot successfully used on Wix, Squarespace, Shopify, and many other website builders and custom websites as well.
You can also safely test it first on a separate/test page to see how it behaves on your website before adding it more broadly.
And of course, if you run into any issues during setup, we’re always happy to help
Looks so cool, thanks a lot for sharing the example, @SuperLuminal! I really love the creative greeting
Have you noticed whether people mostly ask your chatbot complex questions or to quickly find specific answers they couldn’t easily find on the website?
A mix, some simple, some longer. The only issue is that not that many of the site’s visitors use the Chatbot. Maybe because they don’t realize what it can do. That’s probably a miss on my part.
@SuperLuminal That actually can be a very valid point.
I’ve had another look at your chatbot setup, and my guess is that visitors might not immediately understand what the chatbot can help them with.
Right now the welcome message has a lot of personality (which is great), but the practical value of the chatbot (which is in the footer) might be easy to overlook.
You could maybe experiment with a more task-oriented intro and add a few suggested prompts as conversation starters. These could be based on questions visitors frequently ask or topics you’d especially like to highlight.
That might help visitors instantly “get” what the chatbot is useful for and encourage more people to try it
