A two state popup form could be used as a lead magnet or quote funnel -
Step 1: The “hook” or mini-commitment:** The first popup presents offer or asks an engaging question to pique the visitor’s interest. Maybe a discount, a free resource.
Step 2: The lead capture form: When they click the first button or provide a simple answer, the second popup appears, presenting the actual lead capture form (e.g., email address, name, phone number) to receive whatever the promised incentive was.
Would be very useful for multiple industries… especially SALES.
