Hello! We do SEO, PPC and websites for moving companies. Here is some advice:
I think one of the most important things is to focus on one niche. This allows you to replicate your processes for all of your clients which allows you to have time to really dial in your systems for that niche.
Use Elfsight’s All-In-One reviews widget on client websites. Most customers absolutely love it and say it is one of their favorite features.
Make sure you have wicked fast site speeds for good ranking. We have found BionicWP is the easiest way to accomplish this.