Reviews: Track user interactions with your widget using Google Analytics integration

We’re excited to introduce a new feature for our ReviewsGoogle Analytics integration! :tada:

Now, you can monitor how visitors interact with your widget. This feature gives you a better understanding of users’ behavior t and help you optimize your content with valuable data insights.


Key Details


How to find the GA integration?

You can find the Google Analytics integration on the Settings tab of your widget’s settings:

Ensure that either Google Analytics or Google Tag Manager is installed on your site. If both are set up, click statistics will be sent to both platforms.


What info can you track?

These are the events you can set up for tracking:

  • Widget Viewed
  • Review Viewed
  • Review Popup Opened
  • Review Source Opened

The All-in-One Reviews offers 4 additional events:

  • Write Review Popup Opened
  • Write Review Redirected
  • Write Review Started
  • Write Review Submitted

Each click generates an event sent directly to your Google Analytics or Google Tag Manager account.

To add a new event, simply click the Add Event button and choose the event you’d like to track:


What info is included in the event?

All events include a custom name and the following parameters:

Widget Viewed

  • Source
  • App
  • Widget ID


Review Viewed

  • Source
  • App
  • Widget ID
  • View Context
  • Rating
  • Reviewer Name


Review Popup Opened

  • Source
  • App
  • Widget ID
  • Open Trigger


Review Source Opened

  • Source
  • App
  • Widget ID
  • Platform
  • Click Target
  • View Context


Write Review Popup Opened

  • Source
  • App
  • Widget ID


Write Review Redirected

  • Source
  • App
  • Widget ID
  • Platform
  • Entry point


Write Review Started

  • Source
  • App
  • Widget ID


Write Review Submitted

  • Source
  • App
  • Widget ID
  • Rating
  • Has Text
  • Has Media


These parameters will be displayed in your stats, providing valuable insights into which interactions resonate most with your audience.


Custom parameters

You can also add custom parameters, like the widget name, for more detailed tracking. For example:


Have you tried out this new feature yet? Let us know how it’s working for you in the comments— we’d love to hear your feedback! :blush:


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