Hi guys 
We recently dug into embedding Google reviews on a website, and it got me thinking:
So here’s the question:
Do you think “adding reviews = higher trust” is overrated? (or is it still working for you?)
Curious what you’ve seen in practice, especially if you’ve tested both setups! 
I still think they help, some people literally come in already referencing stuff they read in our reviews.
At the same time, having only perfect polished reviews is def a trust killer – those just seem fake. As a consumer, I look up worst reviews first
That’s interesting – basically word-of-mouth at scale 
I agree. When a company has zero negative reviews, it can feel suspicious. I think having a few mixed ones that list pros and cons is fine.
And more importantly, I think a genuine, helpful response to negative feedback from the seller/service provider can sometimes make up for the flaws.
Hi @Kristina hi there,
If you do it right, and above all, HONESTLY, then reviews are very valuable. They’re crucial for customer acquisition and retention. We actively collect reviews face-to-face in my store, directly at the checkout. Of course, only from the happier customers. 
This way, I have genuine and authentic reviews, to which I respond promptly and express my gratitude. As a result, I always get a lot of written feedback, meaning customers take the time to share their experiences. Just a few stars without any comment are very rare.
Quality over quantity.
…and thanks to the Elfsight widget, I can show it off on my website! 
Given your dedication to everything you do, @Sina, there’s no surprise you have lots of happy customers 
You also said you make sure to reply to every review, and I must say it’s a great gesture that sometimes gets neglected by companies. As a customer, I ALWAYS check responses from a company to “check out the vibe”, and oftentimes it speaks volumes 
