Hey there @Alexandros_tsianakas and welcome to the Community 
I have to say that currently we do not offer lifetime plans, and we don’t have plans to bring them back in the near future. However, you can choose between our monthly or annual subscription plans.
Our pricing varies based on the plan you select—Basic, Pro, Premium, or Enterprise—and whether you go for monthly or annual billing. You can check the pricing for the Google Maps app here.
Right now, we’re running a Birthday Sale with 33% off everything! The discount will be automatically applied at checkout when you upgrade from the Free plan.
Note: our special Birthday offer is only available for annual plans and is time-limited, so take advantage of it while you can
Additionally, you can check our post featuring all the available discounts - Elfsight Discount Coupons and Special Offers
Let me know if you have any further questions. I’ll be happy to advise!