It would be incredibly helpful if TripAdvisor added search and filtering functionality within a business’s reviews.
For example, as a tour operator with reviews from trips across multiple countries, visitors could filter reviews by destination/country or search for specific terms like “Kenya,” “Tanzania,” “honeymoon,” or “family safari.”
When a business has hundreds or thousands of reviews, this would make it much easier for potential customers to find reviews that are actually relevant to the trip or experience they’re considering.
