Automatically group reviews into theme categories

Hello friends :waving_hand:

We’ve been thinking about how to improve navigation in long review lists, and wanted to share an idea with you.


What we’re thinking


We’re exploring a way to automatically organize reviews into meaningful themes, so it’s easier to understand what people are actually talking about.

These themes could be based on things like:

  • Food quality
  • Service
  • Atmosphere
  • Location
  • Value for money
  • etc.

Why this might help:

  • it’s easier to quickly understand what customers care about

  • businesses can naturally highlight their strongest areas

  • long review lists become easier to explore


The prototype


We’ve explored one possible direction where review themes could help users navigate and make sense of large sets of reviews more easily.

Instead of scanning all reviews at once, users could focus on specific aspects of a business depending on what matters to them most. We’ve tried to reflect our vision on these images:


This is still an early idea, and the final approach may look different depending on what proves most useful. :slightly_smiling_face:


What do you think?


Guys, would something like this make reviews easier to explore for you? Or how would you expect a feature like this to work?

Hit the Vote button if you’d like to see this in your widget. And feel free to share your thoughts in the comments — it really helps shape what we build next :backhand_index_pointing_down:

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