Total Translations is a Toronto agency doing certified translations for immigration, legal, and academic paperwork since 2015.
The site has genuinely good bones: real reviews, a full Spanish version, and plenty of proof this company knows what it’s doing. It just needs a bit more help putting those strengths front and center.
What’s working well?
Here are the parts that already work especially well:
A real bilingual site, not a translate button
Every section has a proper Spanish version — Inicio, Clientes, Idiomas, Nuestros Servicios, even a separate Spanish blog and FAQ.
For a Toronto agency with a big Spanish-speaking client base, that’s not just a nice-to-have. It’s the company showing it can actually do what it’s selling.
Four ways to reach out, no digging required
Phone, email, WhatsApp, and a map pin all sit right up top.
WhatsApp is the one worth calling out. For a lot of immigrant clients it’s the app they already use, and being able to simply send a message can feel much easier than filling out a form on a website they’ve never visited before.
A 5.0 rating with 824 reviews behind it
The Google Reviews widget brings customer feedback directly onto the homepage.
Visitors can see real ratings, review dates, customer names, and feedback in different languages without leaving the site. For a translation agency, where trust is often the deciding factor before sending personal documents, having this proof visible upfront gives visitors one less thing to look for.
The numbers visitors care about
The Number Counter widget is used to highlight key business stats: 5,000+ clients, 60+ countries, 80+ languages, and 10+ years of experience.
These numbers are useful because they answer the questions visitors usually have when choosing a translation agency: how much experience does this company have, and can they handle different types of requests?
Clear examples of what they do
Legal contracts, academic transcripts, immigration paperwork, plus a line about confidentiality.
Someone looking for a diploma translation or immigration documents can quickly see that this is exactly the type of service they need.
What Could Be Improved?
The details below are smaller, but they’re the kind of things visitors notice:
A typo on the FAQ button
It says “Frequent Asked Questions.” The correct version is “Frequently Asked Questions.”
It’s a small detail, but for a company built around language accuracy, these little touchpoints matter.
[!note] Recommendation
Use Frequently instead of Frequent.
The homepage takes too long to explain the offer
A generic desk-and-laptop image sits under the headline, followed by several paragraphs before the “Free Quotation Now!” button appears.
The main information is there, but visitors need to scroll before they get a clear idea of what the company does and what to do next.
[!note] Recommendation
Move the main message and quotation button higher on the page.Add a clearer headline, a short supporting line, and a more relevant image (team, office, or translation materials) to make the first screen more useful.
Too much useful information in one block
Around 250 words sit together without subheads or visual breaks.
The content itself is strong — document types, services, and audiences are all mentioned. The problem is that visitors have to read through the whole section to find what applies to them.
[!note] Recommendation
Split this section into smaller blocks.Group the information into sections like “Documents we translate,” “Who we help,” and “Why choose us” so visitors can scan the page faster.
Some sections are fighting for attention
The contact icons, social links, and three buttons underneath sit very close together, making the area feel crowded.
Each element has a purpose, but they compete with each other instead of guiding visitors toward the next step.
[!note] Recommendation
Add more space between these groups.Separate contact options, social links, and CTAs so each one is easier to recognize.
The Spanish version is easy to miss
There’s no visible EN/ES switcher. Visitors can find “Inicio” by hovering over “Home,” but someone looking for the Spanish version may not notice it right away.
For a website that has a full Spanish version, this deserves a more visible place.
[!note] Recommendation
Add an EN | ES switcher to the header.Make the language choice visible so visitors can switch versions without searching for it. You can consider using our Website Translator app for this
Final thoughts
Total Translations already has many things that are hard to fake: real reviews, a proper Spanish version of the website, and clear proof of experience.
The next step is mostly about presentation — making sure visitors notice those strengths as quickly as possible when they land on the homepage.
@TotalTranslations, many thanks for sharing your website with us 
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