Use Case #1: Hairdressing Business Increases Customers by 1.5x

We’re happy to open this category with the story our awesome member @Sina has shared with us! Feel free to check out the ways she uses multiple widgets to enhance her website! :fire:


Name: Sina Fehringer

Business Area: Hairdressing

Website URL: https://frisurenschmiede.de

Widgets Used: AI Chatbot, All-in-One Reviews, Back to Top, Before and After Slider, Business Hours, Banner, Form Builder, Instagram Feed, Number Counter, Photo Gallery, Portfolio, Social Media Icons, Team Showcase, Website Translator.

Widgets in Action


Homepage: 9 widgets

The key widgets are the All-in-One Reviews and AI Chatbot — for a prospect client, it’s pivotal to know what other customers say about a service and have a swift answer to any question.

The Photo Gallery widget highlights the modern, cosy salon ambiance, inviting new customers, while the Banner widget shares key updates, like job openings, adding a professional touch.

On click, the floating Reviews badge transforms into a scrollable list of detailed reviews — super convenient for showcasing feedback while saving space:

Another Banner widget is a great solution to feature new products, and the Instagram Feed widget helps draw attention to their social media presence, keeping them connected with customers.

At the page bottom the Website Translator offers multiple languages and Social Media Icons, helping engage more clients:

Before and After Slider, Form Builder widgets

It’s simple for customers to compare the final result with the ‘before’ stage using the Before and After widget. Adding a Form Builder with a booking form below is a smart move too!

This is how the form looks like on click on the button:

Team Showcase, Number Counter, All-in-One-Reviews

Sina also showcased the team using the Team Showcase widget and highlighted some impressive stats with the Number Counter widget:

Another All-in-One-Reviews widget with different layout to grab prospect customers’ attention:

Portfolio widget

Sina showcased new products beautifully with the help of the Portfolio widget (we just love how it looks!):


Before Using Elfsight


  • Struggled with low online engagement and visibility.
  • Faced difficulty attracting new customers.
  • Blended in with competitors.
  • Sought to build trust with potential clients.

Solution


“Hairdressing lacks interactivity — I chose a different path and gained many new clients.”

  • Integrate existing Google Reviews with a button to generate new feedback.
  • Add an AI Chatbot to provide instance assistance 24/7.
  • Convey the salon cosy atmosphere through a Photo Gallery widget.
  • Add more interactive elements such as Before-After sliders, Number Counter, Form Builders.

“I was looking for a solution to integrate Google Reviews into my website and, at the same time, a button to generate new feedback. That’s how I came across Elfsight. The widget far exceeded my expectations in terms of customization options. I quickly discovered all the other currently available widgets and it sparked many new ideas.”

Results


  • 1.5x customer growth, as Elfsight widgets influence positively reach and relevant rankings.
  • Visitors turned into clients, bypassing direct communication.

"Here’s my effective customer growth. I don’t run any other advertising. Everything’s on my website, which has had the Elfsight widgets since 2022:

Not bad for a hair salon my size, right?"

More Insights


  • Learned custom CSS using widget customization and pre-built templates :rocket:
  • Found the community forum and developer support super helpful
  • Appreciated the prioritization of new ideas in an implementation pipeline

“Customizing each widget got me into learning CSS, and the pre-built templates saved me a lot of time. The support forum is super helpful, with plenty of solutions and even custom options from developers. New ideas are always prioritized for future updates.”


We’re thrilled to see Sina’s success with our widgets and wish her many more valuable customers! :rocket:

Feel free to hit the like button and share your thoughts or questions — I’m sure Sina would love to chat and help out! :blush:

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