Regarding the images, you can indeed add them to the JSON file. This allows the chatbot to pull the images from the file and use them in its responses 
Also, we noticed in your chat with our colleague Mike that you suggested creating a dedicated section for AI Chatbot tips on our forum.
The good news is that we already have the Elfsight Widgets Tips category, where you’ll find helpful guides for many apps, including the AI Chatbot.
You can use the tag filter to find specific AI Chatbot tips:
Thanks to your suggestion, we’ve compiled a list of basic recommendations to help improve chatbot performance and response accuracy. You can check them out here: Basic Tips for Your AI Chatbot Instruction.
We really appreciate you pointing us in this direction 
Additionally, we have a CSS Codes category where you can find ready-to-use solutions to customize your widget, including CSS Codes for AI Chatbot.
If you face difficulties or any questions come up, we’ll be delighted to help 