# Forms: Track user interactions with your widget using Google Analytics integration

**URL:** https://community.elfsight.com/t/forms-track-user-interactions-with-your-widget-using-google-analytics-integration/159854
**Category:** New Feature
**Tags:** form-builder, subscription-form, contact-form, forms
**Created:** [May 14, 2026, 12:11pm UTC](https://community.elfsight.com/t/forms-track-user-interactions-with-your-widget-using-google-analytics-integration/159854 "2026-05-14T12:11:24Z")
**Posts on this page:** 1
**Page:** 1

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### Author: ![Max](https://sea2.discourse-cdn.com/flex020/user_avatar/community.elfsight.com/max/32/710_2.png) [@Max](https://community.elfsight.com/u/Max)
#### Post date: [May 14, 2026, 12:11pm UTC](https://community.elfsight.com/t/forms-track-user-interactions-with-your-widget-using-google-analytics-integration/159854/1 "2026-05-14T12:11:24Z")

</div>

We’re thrilled to introduce a new feature for our [Forms](https://elfsight.com/widgets/?category=forms) — **Google Analytics** integration! 🎉

Now, you can monitor how visitors interact with your widget. This feature gives you a better understanding of users’ behavior t and help you optimize your content with valuable data insights.

  

## **Key Details**

* * *

> **How to find the GA integration?**
>
> You can find the **Google Analytics** integration on the **Integrations** tab of your widget’s settings:
> 
> ![image](https://us1.discourse-cdn.com/flex020/uploads/elfsight/original/3X/e/9/e9c5d29d35964147ec205e749764210d481c4d6b.png)
> 
> Ensure that either Google Analytics or Google Tag Manager is installed on your site. If both are set up, click statistics will be sent to both platforms.

  

> **What info can you track?**
>
> These are 3 events you can set up for tracking:
> 
> - **Form Started**
> 
> - **Form Submitted**
> 
> - **Form Opened** (Floating Pane layout)
> 
>   
> 
> Each click generates an event sent directly to your Google Analytics or Google Tag Manager account.
> 
> To add a new event, simply click the **Add Event** button and choose the event you’d like to track:
> 
> ![image](https://us1.discourse-cdn.com/flex020/uploads/elfsight/original/3X/3/d/3d5e35c8d51677cafe03f555e2f4e1018d8fdc32.png) ![image](https://us1.discourse-cdn.com/flex020/uploads/elfsight/original/3X/1/c/1c08580b878a6f766d4db54cc8437b0b6626c0d2.png)

  

> **What info is included in the event?**
>
> All events include a custom name and the following parameters:
> 
> - Source
> - App
> - Widget ID
> 
> ![image](https://us1.discourse-cdn.com/flex020/uploads/elfsight/original/3X/e/e/ee971029085aab86c9e446f411c89d24b9088e10.png)
> 
>   
> 
> These parameters will be displayed in your stats, providing valuable insights into which interactions resonate most with your audience.

  

> **Custom parameters**
>
> You can also add custom parameters, like the widget name, for more detailed tracking. For example:
> 
> ![image](https://us1.discourse-cdn.com/flex020/uploads/elfsight/original/3X/b/e/bea2e7782d820d5d944998ef1c55741a62d74d82.png) ![image](https://us1.discourse-cdn.com/flex020/uploads/elfsight/original/3X/2/b/2be0ddd08456aa0297b77fc5575690961757979b.png) ![image](https://us1.discourse-cdn.com/flex020/uploads/elfsight/original/3X/1/e/1e7906ddc705269dab4d231ce5da8459466c7d0c.png)

  

> Have you tried out this new feature yet? Let us know how it’s working for you in the comments— we’d love to hear your feedback! 😊

  

[Back to Changelog →](https://community.elfsight.com/c/elfsight-changelog/48)